Getting to know your target blog’s content is key. Sure you know they have content about the keyword you searched for while looking for guest post opportunities. But you need to know even more about that content such as…
What level of audience are they writing for (beginners, intermediate, advanced)?
What type of audience are they writing for? If your business is B2B, then you will want the blog audience for your guest post to be businesses, not general consumers.
What type of content do they write? Is it mostly general concepts or specific, detailed tutorials? Do they like lists?
01 Getting your Website
As we touched on earlier, there are many potential benefits you can achieve through guest blogging. To get the most out of this opportunity, you’re best off choosing a specific goal for each post. Then, you’ll use that goal to guide the decisions you make about what to write, which blogs to approach, and so on.
Some potential goals you might have for your guest post are:
Increasing your authority/visibility within your niche.
Driving traffic back to your website.
Letting people know about a new product, service, or other key development.
It’s worth noting that you’ll want to be careful with the last goal. Most blogs accepting guest posts look skeptically on content that’s too promotional. You can use a guest post to help drive conversions and sales. You’re just better off working in a mention of your product or service naturally, rather than designing an entire piece around a review or tutorial.
02 Looking for specific niche blog site
Once you know what you’re trying to accomplish, the next step in our guest blogging guide is finding a site to target. This means choosing a specific blog you’d like to be published on.
It’s best to start out by generating a list of potential target blogs, which you can narrow down later. To develop this list, you’ll want to check out your own favorite blogs, as well as those most popular with your audience.
You can also use Google to turn up good guest blogging opportunities. This search operator is a good start (just make sure to enter your own keyword):
"keyword + guest post by"
Once you get some targets, you’ll want to look for sites that clearly accept guest posts. In most cases, this will mean they have a dedicated ‘Write for us’ page (here’s ours). Many blogs also state on their Contact or About pages whether they accept guest posts or not – which makes it simple to eliminate them from your list.
Guest posting is an excellent way to
Help your business
03 Communicating with blogger owner
At this point, many people are tempted to jump right in and start writing their guest post. However, before this, it’s best to make sure your target blog is actually interested in the topic.
To do so, you can write up a guest post proposal. This is typically a short email that lets the blog know what you’d like to write about. While writing up your proposal, consider the following elements:
- Keep it brief – most blog editors don’t have a lot of time. Include the proposed article’s title, and either a paragraph or two summarizing what it will be about, or a very concise outline. Here’s how to write a good pitch.
- Check out the blog’s guest posting requirements (if possible). Many blogs have a page outlining rules and guidelines for guest posters, such as which kinds of topics are acceptable and what information needs to be included in your proposal.
- If you have any particular requests, clarify them upfront. For example, you may want to make sure a specific link is included that leads back to your website, or maybe you’d like a byline with a short author bio. Make sure to specify these elements in your proposal – just don’t ask for too much!If the blog you’re targeting has a dedicated submissions page, you’ll often find an email address or contact form you can use to send your proposal. Otherwise, you can check out the site’s general contact page and get in touch that way.
04 Making two getting the ground belong us for the google guidelines
When your target blog has indicated their interest in your proposal, it’s time to get to work. We won’t tell you how to actually write the post – chances are you already know how to put together some quality content.
However, here are some things to keep in mind during the process:
- Keep the target blog’s requirements at hand, and make sure to cover every base. This can include structuring your article in a specific way, including images of certain types or sizes, and so on.
- Consider the length of your post carefully. If the target blog didn’t specify a word count, aim for a piece that’s weighty without being overly long. 1,000 to 2,000 words is often the sweet spot for a guest post.
- Write to the target blog’s core audience. This might be slightly different than your own audience, so do some research if necessary and find out what they know and what they’re interested in.
- Avoid overly promotional or ‘salesy’ language. We mentioned this earlier, but it bears repeating. Mentioning your own website and services is often fine, but try to maintain a neutral tone and focus on providing solid advice or information rather than making a sale.
Once you’re happy with the post, you can submit it to the target blog via its preferred method. You may have to wait a while for a response, although don’t be afraid to follow up periodically to see if it’s been reviewed and to ask when it will be published.
05 Publishing your article on their blog site
If everything has gone well, the target blog will edit and publish your submitted post. However, your job isn’t quite over yet.
To get the most out of your guest post, you’ll want to ensure that as many people see it as possible. For this reason, the last step in our guest blogging guide is to promote the piece once it’s published.
Promoting a blog post on social media.
You can do this by:
- Creating a short post on your own blog, letting readers know about the new content and providing a link.
- Sharing the post on all your social media profiles.
- Sending out a message to your email subscription list.
In addition, keep an eye on the post while it’s fresh, and make sure to respond to as many reader comments as you can. Engaging with the target blog’s audience is a smart way to extend the life of your guest post as long as possible.